LendingTree.com extends PGA TOUR promotion

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PONTE VEDRA BEACH, Fla. and CHARLOTTE, N.C. -- The PGA TOUR and LendingTree.com, the "Official Mortgage and Home Lending Partner of the PGA TOUR and Champions Tour," have extended their successful PGA TOUR Giveaway promotion in 2008.

Now in its second year, the LendingTree PGA TOUR Giveaway is an integrated program that offers PGA TOUR-related rewards to consumers. Those who begin their loan request at lendingtree.com/pgatour may be eligible to receive PGA TOUR rewards after closing on a refinance, purchase mortgage or home equity loan.

"LendingTree is excited to be an official partner of the PGA TOUR and to continue our successful promotion in 2008," said Bob Harris, president and chief operating officer of LendingTree.com. "Thousands of consumers took advantage of this offer in 2007, and we hope even more do so in 2008. The level of competition on the PGA TOUR and the passion of the fans is a great fit for LendingTree and our belief that 'When Banks Compete, You Win.'"

Based on the amount of the home loan, borrowers will have the choice of receiving free Callaway Golf equipment and apparel, or credit for multiple rounds of golf through PGA TOUR Experiences, including 11 TPC courses and more than 100 other premier golf destinations throughout the country. The promotion will be supported through CBS, NBC and GOLF CHANNEL television advertising, as well as in Golf Digest and Golf World magazines.

"As an official marketing partner of the PGA TOUR, LendingTree is maximizing this partnership through an innovative promotion that ties its business to a passion for golf that a number of its customers share," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "Considering the success of PGA TOUR Giveaway in 2007, we look forward to its continued growth this year and furthering the connection between LendingTree and the TOUR."

Mullen negotiated the PGA TOUR partnership and manages activation of the relationship.