PONTE VEDRA BEACH, Fla. -- The PGA TOUR and Forbes Media have renewed their marketing partnership for three years through 2010.
An official partner of the TOUR since 2001, Forbes will continue to develop TOUR-themed special advertising sections in the magazine. New this year is a special section opportunity that has been developed for title sponsors of PGA TOUR and Champions Tour tournaments.
"As the premier business magazine for affluent readers and decision-makers, Forbes is an ideal match for our sponsors and a core segment of our audience," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "We value our long-standing relationship, and we look forward to working with Forbes on these special advertising opportunities for our business partners."
"Our strategic alliance with the PGA TOUR has been valuable for Forbes and for our advertisers. We see significant growth potential and plan to offer more exciting section opportunities for partners of the PGA TOUR and Champions Tour to engage the Forbes community," said Avery Stirratt, Vice President-Associate Publisher for Forbes Media.