Fans can collect points with FedExCup Fan Challenge

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ORLANDO -- With a new champion guaranteed, this year's FedExCup points race for the $10 million crown is heating up among the PGA TOUR's biggest stars. GOLF CHANNEL, Callaway Golf and FedEx have captured that excitement with a new consumer promotion titled FedExCup Fan Challenge that will give fans a chance to engage in the race and capture their own points for major prizes and one-of-a-kind golf experiences.

The FedExCup Fan Challenge will run from July 31 through Sept. 28, concluding with THE TOUR Championship presented by Coca-Cola when the FedExCup Trophy will be awarded.

"The race for FedExCup points will be one of the biggest stories in golf for the next several months," said Gene Pizzolato, GOLF CHANNEL chief revenue and marketing officer. "The FedExCup Fan Challenge will be a great way to reward fans for engaging in what will surely be an exciting competition among the biggest names in golf."

The promotion will offer fans several ways to collect points, with the chances of winning increased by the number of points obtained. GOLF CHANNEL will serve as the hub of the promotion, requiring fans to watch the cable network's telecasts of the PGA TOUR and look for daily codes to enter online at www.GolfChannel.com to build a FedExCup Fan Challenge points bank.

Bonus points also are available and can be collected by:

• Watching the entertaining, point-counterpoint show, The Approach with Callaway Golf, on GOLF CHANNEL
• Picking up Callaway Golf equipment
• Visiting FedEx Office locations
• Visiting GolfChannel.com, CallawayGolf.com, FedExCup.com and PGATOUR.com

Two Grand Prizes will be awarded, each including a GOLF CHANNEL behind-the-scenes tour at the 2009 Buick Invitational in San Diego, Calif.; a Callaway Golf "head-to-toe" custom package, including equipment and a year's supply of golf balls; and a FedExCup Inside-the-Ropes experience at the 2009 Buick Invitational.

Additionally, five prize packages will be awarded each week of the promotion, which will include GOLF CHANNEL, Callaway Golf and FedEx branded merchandise.

The FedExCup Fan Challenge will be supported by a fully integrated marketing campaign alerting consumers to the opportunity through on-air promotion on GOLF CHANNEL, creative displays in FedEx Office and select golf retail locations, including life-size Phil Mickelson standing signs; signage at FedEx hospitality locations at tournament sites; online banners and print advertising in various golf publications.