The Bank of America Championship is an important part of Bank of America's commitment to fine New England sporting events. In addition to bringing golf's legends to New England, the Championship raises thousands of dollars each year for local charities, including the Boys and Girls Club of Assabet Valley, The First Tee of Massachusetts, and many others.

Businesses of any size can capitalize on the excitement and marketing power of the Champions Tour.  Whether entertaining your key accounts in a skybox on the 18th green, giving your best customers the thrill of a lifetime in a Pro-Am event or tapping into an active consumer base of tens of thousands, the Bank of America Championship will work with your business to customize a program that delivers results.

For more information please visit our official Bank of America Championship website, http://www.bankofamericachampionship.com/branding.php

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To tee up your business, please contact John Slattery at 978-266-0266 or by email at slatts@bankofamericachampionship.com 

The Bank of America Championship, New England's longest, continuously run professional tournament, is one of the premier events on the Champions Tour.

The Bank of America Championship delivers an upscale audience of passionate, outgoing consumers. Champions Tour spectators are predominantly male business executives who are decision makers in their careers. They have significant discretionary income/savings and lead active lifestyles.

And of course, they play golf! Over 2/3 of the attendees are avid golfers who play 16 or more times a year and follow the TOURs regularly.

Household Income
$76,693 is the average annual income of attendees
67 percent of attendees earn more than $50,000

Sponsor Awareness
68 percent are more likely to purchase products of tournament sponsors
50 percent are at the event for business entertainment

Employment
76 percent are "white collar" employees

Average Age
45 years old for all spectators (male: 43, female: 49)
50% of attendees are between the ages of 25-54

Education
58 percent have earned a college degree or higher
85 percent have attended some college

Gender
70 percent male
30 percent female

Source: Irwin Research and GSD&M Research

The Bank of America Championship is owned and managed by Nashawtuc Charities, Inc.  Management by Hayson Sports Group.  
 

 Visit our official Bank of America Championship website to view a list of our major corporate partners,  

 http://www.bankofamericachampionship.com/partners.php